Press Release
June 23, 2006
GLEN ROCK, NJ (June 23, 2006) – Alison Davis, CEO of the award-winning employee communication firm Davis & Company, offers radical solutions for overcoming information overload in her first business book Your Attention, Please (Adams Business, September 2006). Inspired by her clients’ struggles to reach their own distracted audiences, Davis, who co-authored the book with business writer Paul B. Brown, provides innovative tactics to get messages heard amidst the onslaught of information. “Everyone who needs to communicate for a living—and that’s nearly everyone—can’t assume that just because they send a message that it will be received, read, understood or acted upon,” she says. “You’ve got to reinvent communication to get through the clutter in today’s world.” Davis provides research to demonstrate how pervasive information overload has become: 206 billion pieces of mail delivered in 2004; an expected 62 billion e-mails in 2006; and most people today have three phones: home, work and cell. “The sheer volume alone makes it difficult for your audience to tell the difference between important and inconsequential,” says Davis. What’s needed, she maintains, is an approach that rings through the noise, so the audience will stop what they’re doing and listen to your message. In Your Attention, Please, Davis tells how, by connecting to what attracts and motivates people. Building on attention-getting techniques from Hollywood, Madison Avenue, politics, consumer magazines and even anthropology, Davis demonstrates how to create simple messages that are so vivid, tangible and compelling that they resonate with the intended audience. To demonstrate the success of these methods, Davis uses real-world examples drawn from her company’s own client case studies. A communication expert for more than 20 years, Alison Davis sets the strategic and operating direction for her firm. She leads the development of new products and services, and provides senior counsel to the firm’s Fortune 100 clients. Along with Your Attention, Please, Davis has written numerous articles and industry reports, and is a regular media source in stories dealing with employee communications issues.
Davis & Company is an award-winning firm that helps companies succeed by reaching, engaging and motivating their workers. Clients include Fortune 100 and other major corporations such as Dow Corning, Georgia-Pacific, Honeywell, IKEA, MasterCard, and Wyeth. Founded in 1984, Davis & Company offers a full range of employee communication services, as well as corporate speakers, web-based workshops and reports. The company is based in Glen Rock, NJ. www.davisandco.com
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